I was hired by an Ace Studio, an English tutoring center and coworking space in China, to design an identity system. Their customers are from various age groups, mainly young professionals and teenagers. Thus Ace wanted its branding to be able to visually appeal to those people. Simple shapes and lines are used as design elements to create a sense of variation and motion; yellow and black are the key colors in the system to generate eye-catching effects.
A series of promotion materials are designed for its outdoor promotion.
standing banners in office
